Vernissage flea market: souvenir shopping done right
Saturday morning, Vernissage, coffee in hand
The best way to arrive at Vernissage is early on a Saturday morning, with a coffee from one of the small cafes on Abovyan Street and no particular agenda. The market opens as the vendors set up their trestles — around 9 am, though some are there from 8 — and the first hour has a quality the later crowds destroy: vendors arranging their merchandise with the careful attention of people who know exactly what they have, the smell of old paper and metal and wood, a light that is soft and unmercantile.
Vernissage (the word is French, used in Armenian as the name for a formal art opening — the market’s name reflects its origins as a weekend artists’ market) is in the park immediately adjacent to Republic Square, off Aram Street. It runs every Saturday and Sunday, year-round, in all weather. It is the best place in Yerevan to buy something genuinely Armenian, and — if you go in knowing what you are doing — one of the more enjoyable shopping experiences in the South Caucasus.
What you will find
Vernissage is a mixed market. On any given Saturday, the same 100 metres of trestle tables might hold a genuine 1920s Armenian painting, a pile of Soviet-era tin toys, a reproduction khachkar carved from tuff, a grandmother selling lace doilies, and a professional antique dealer with serious Soviet military items priced accordingly. The range is the point. Here is what is worth your attention:
Handicrafts and decorative arts
Armenian artisans work in wood, stone, ceramic, and textile to a generally high standard, and Vernissage is where many of them sell directly to the public. Look for:
Khachkar carvings: The Armenian cross-stone (khachkar) is one of the most distinctive art forms in Armenian culture — a cross set within elaborate interlaced stone carving. At Vernissage you will find khachkars in sizes from palm-sized to desk-object, carved in basalt, tuff, or wood. The best are clearly hand-carved with genuine craftsmanship; the worst are mass-produced in factories and sold as handicrafts. Price is a reasonable guide — a hand-carved wooden khachkar for 3,000–5,000 AMD is likely authentic; one for 800 AMD is not.
Hand-painted ceramics: Yerevan has a lively ceramics tradition. Plates, bowls, and decorative tiles with Armenian motifs — pomegranates, arabesques, the Ararat mountain — are made to a range of quality levels. The best pieces have clean, confident brushwork; avoid anything where the painting looks hurried or the glaze application uneven.
Silver jewellery: Armenian silversmithing is an old craft. At Vernissage you find both antique pieces (with genuine patina and irregularities that suggest age) and new work in traditional styles. Old silver is usually better value than the market in home countries would suggest; new silver is often reasonably priced and makes a good gift.
Backgammon sets: Armenia and the South Caucasus have a serious backgammon culture. Vernissage has several vendors specialising in wooden backgammon boards, ranging from simple travel sets to handmade inlaid pieces in walnut and fruitwood. A well-made board makes an excellent souvenir.
Soviet memorabilia
This is where Vernissage distinguishes itself from tourist souvenir markets elsewhere. The Soviet-era material — still abundant in Armenia three decades after independence — is one of the better sources of authentic 20th-century memorabilia anywhere in the post-Soviet world.
Look for:
- Enamel pins (znachki): Soviet-era collectible pins depicting factories, sports achievements, anniversaries, and political figures. Small, cheap (200–500 AMD each), and genuinely old. Easily transported.
- Soviet cameras: Fed, Zenit, Kiev — the Soviet camera industry produced millions of cameras, some of which work beautifully and all of which make atmospheric table objects. Check shutter and light seal before buying.
- Mechanical watches: Pobeda, Vostok, Slava — Soviet watches of various quality levels. The better ones keep good time and have genuine collector appeal.
- Maps and printed ephemera: Soviet-era maps, propaganda posters (reproductions are common; originals are rare and priced accordingly), postcards, and printed material.
- Military medals and insignia: Some vendors have serious military collections. Prices range from a few hundred AMD for common pins to several thousand for significant campaign medals.
Books and printed matter
A section of the market specialises in old books — Armenian, Russian, and occasional European titles from the Soviet period and earlier. For Armenian cultural interest, look for illustrated books on Armenian art, architecture, or carpet weaving; Soviet-era children’s books (often beautifully illustrated); and pre-Soviet Armenian Cyrillic or Armenian-script texts if you can read them or want them as objects.
What to avoid
Honest shopping advice at Vernissage requires being equally clear about what not to buy:
“Antique” carpets at unrealistically low prices: Vernissage has carpet sellers, but buyers should be extremely cautious. Genuine antique Armenian carpets (pre-1900) are rare and valuable; what most vendors are selling is industrial-produced carpet from Iran or Turkey, aged artificially and presented as old Armenian work. If you want a genuine Armenian carpet, go directly to Megerian Carpet Factory or the Yerevan Carpet Factory — see our dedicated rug-buying guide. At Vernissage, treat carpet sellers’ claims with appropriate scepticism.
Bottled cognac: This is the most important tourist trap in all of Yerevan to know about. The Armenian Ararat cognac sold in bottles at Vernissage — and by street vendors around Republic Square — has a high counterfeit rate. The bottles may look authentic, but the liquid inside is frequently not the product it claims to be. Buy Armenian cognac only at: the Yerevan Brandy Company visitor centre, the SAS or Yerevan City supermarket chains, or duty-free at Zvartnots airport. Never from a market stall or street vendor, however confident they seem.
“Genuine” Soviet military medals with spectacular provenance stories: The Soviet medal market globally has significant fraud issues. At Vernissage, medals are generally genuine but the stories vendors attach to them (Hero of the Soviet Union awards, Stalin-era personal decorations) should be treated with scepticism. Common medals — campaign ribbons, anniversary decorations — are reliably genuine; extraordinary claims require extraordinary evidence.
Reproductions sold as originals: Some painting vendors sell reproduction lithographs as original works. This is not unique to Vernissage, but at an outdoor market it requires care. An “original oil painting” for 5,000 AMD is almost certainly not one; an original for 50,000–200,000 AMD from a vendor who can discuss the painter and technique has more credibility.
How to bargain
Bargaining is expected at Vernissage for most categories of goods, though the degree varies. The general approach:
- Start at 60–70% of the asking price for most items. This is not aggressive; it is the expected opening.
- Be cheerful and patient. Soviet-era vendors in particular often enjoy the social ritual of bargaining; a dour negotiation goes nowhere.
- Walk away if the price doesn’t move enough. If a vendor calls you back, there is usually more room. If they don’t, the price was genuine.
- For high-value items (carpets, jewellery, cameras), take time to examine the item carefully before beginning to negotiate. Showing genuine interest raises the vendor’s confidence and often improves the final price.
- Carry small denominations. Arriving with a 10,000 AMD note for a 2,000 AMD purchase is not a bargaining advantage.
Bargaining is less expected for handicrafts from the artisans who made them. Offering 10% less is fine; opening at 50% of asking price from an artisan who has a visible booth and made the item themselves is disrespectful. Use judgment.
Yerevan: Highlights and Culture Walking Tour with TastingsPractical information
Location: Off Aram Street, immediately adjacent to Republic Square park. The entrance is on the Aram Street side. The Republic Square Metro station is a 3-minute walk.
Days and hours: Saturday and Sunday only. Hours are roughly 9 am–7 pm; the market is busiest from 10 am to 2 pm and the best selection is in the morning. Some vendors pack up by mid-afternoon if sales have been good.
Year-round: Vernissage operates in all weather, though the number of vendors is reduced in heavy rain or very cold January/February conditions. Summer is the busiest and most atmospheric time.
Currency: Dram (AMD). Some vendors accept euros or dollars but the exchange rate will not favour you. ATMs are 2 minutes away on Abovyan Street.
Bags: Bring a bag you can sling across your body rather than a backpack — it makes browsing easier and is more secure in crowds.
Photographing vendors and their merchandise: Generally fine, but ask permission before photographing vendors directly. Most are happy to have their crafts photographed.
Combining Vernissage with nearby attractions
Vernissage is on the eastern side of Republic Square, which makes it a natural first stop before a morning exploring the square and History Museum. If you are combining it with the Parajanov Museum (10 minutes east), the Saturday morning Vernissage + lunch on Saryan Street + afternoon Parajanov Museum is one of the most enjoyable Yerevan days possible. From here you can also walk to Charles Aznavour Square in 8 minutes.
Frequently asked questions about Vernissage
Is Vernissage only open on weekends?
Yes. Vernissage is a Saturday and Sunday market only. On weekdays, the park where it operates is empty. Do not plan your Yerevan shopping around Vernissage unless you have a Saturday or Sunday available.
Are the crafts at Vernissage made by Armenians?
Most handicrafts are Armenian-made, though some mass-produced ceramics and textiles are imported from neighbouring countries (particularly Iran) and not always clearly labelled as such. The best approach is to buy directly from vendors who are visibly making or have made the items themselves — artisans with tools or unfinished work at their booth.
Can I bring large carpet purchases home on the plane?
Small carpets and kilims can be rolled and checked. For larger pieces, Vernissage vendors rarely offer shipping; dedicated carpet shops like Megerian will arrange shipping. Check customs regulations for your home country — some antique textiles have import restrictions.
Is it safe to carry cash at Vernissage?
Vernissage is generally safe. Pickpocketing is possible in peak crowds (Saturday midday in summer); use a cross-body bag with a zip closure and keep large notes separate from small ones. There are no particular safety concerns beyond normal urban market precautions.
What is the best single thing to buy at Vernissage?
Soviet enamel pins (znachki) offer the best combination of authenticity, affordability, and transportability. A selection of 10–15 pins chosen carefully will cost 2,000–5,000 AMD (under 15 EUR) and makes a distinctive, genuinely Armenian souvenir. For larger items, a hand-carved wooden backgammon set from one of the specialist vendors is both beautiful and functional.